According to social media mogul, Mark Zuckerberg, people share more than 40 billion things a day on Facebook alone. That staggering statistic highlights the importance of making your message heard on various social media outlets. While, according to The Drum, those engaged with a Facebook campaign tend to spend 24% more than those who don’t, the immediate focus of social media doesn’t always have to be about producing more donations. Many sources site the importance of building your brand and sharing your cause simply by creating “shareworthy content.”
Some of the most shareable content on the web today consists of infographics, videos and photos. By creating content that connects with a donor’s emotions, makes someone smile or is simply creative enough to warrant a “share,” you’ll ensure that your brand will receive more likes and more views, which optimally will result in more donations in the long run. We all know pictures are worth a hundred words, but video is worth a thousand – try incorporating these elements into your message for increased donor engagement.
To learn more about using Social Media in online fundraising, request a demo here.