Last week a few of my Kimbia colleagues and I went to the Peer-to-Peer Professional Forum in Atlanta to brush up on the latest and greatest in peer-to-peer fundraising trends. There were a ton of great conversations had over the course of two days, so I want to share my top 3 takeaways from the conference. If you are doing Peer-to-Peer Fundraising campaigns or thinking about starting a program, tune in.
#1: Everyone is hustling, and you have to innovate.
No matter whether you are just starting a peer-to-peer program, or you are a seasoned veteran, everyone needs to be thinking about how to innovate, reinvigorate or sometimes reinvent their programs and events. What I always find the most insightful is the personal conversations that I get into at a conference, speaking with organizations of a variety of missions, reach and resources. Whether talking to someone on a marketing team of one-person or someone at a large organization who has a large brand and many resources, organizations are hustling because they have to. Participants’ attention is harder and harder to get, and we are in a time where programs of tradition are losing steam and creativity is greatly rewarded. When the going gets tough, and as traditional peer-to-peer programs see numbers decline, organizations who are innovating and finding new ways of hosting peer-to-peer events are forging new pathways for growth.
Participants and fundraisers crave fun, exciting campaigns and events to activate around, and they want to connect with your mission. Additionally, they want easy! As easy as you can make it, the better — easy registration, easy mobile-fundraising options, and easy social sharing tools. Some people may walk through the door because of a fun theme or a gimmick you offer, but if you share real life-changing stories, AND you make it easy, they may never leave.
#2: Facebook live is an event video marketing goldmine.
Video can be costly. But, a video doesn’t have to be expensive. Enter Facebook live and other social video platforms. What’s so great about Facebook live is two-fold. First, the fact that it is low-production and in-the-moment is what is appealing. It’s a whole different type of appeal than a professionally produced video. Second, it’s not only for live video. Facebook live is indeed a great tool for capturing moving moments with on-event coverage if you have a physical event like a walk, endurance or cycling event. However, it can also provide a channel of engagement for virtual campaigns to share live feeds of your event participants or fundraisers across regions. And, unlike other social media video tools like Snapchat or Instagram, Facebook live videos can be downloaded, saved, edited and shared across other networks, uploaded to Youtube and be used for promotion of the next year’s event. Long story short, Facebook live isn’t just for live feeds. It’s a video production tool.
I was so inspired that I even created Facebook live video from the airport on my way home from the conference, while the takeaways were fresh on my mind.
This takeaway was inspired by my personal dabbling in Facebook live and also the great session that Mandy O’Neil of ConnectedNonprofit gave on Day 2 of the conference.
#3: Millennials get a bad rap. However, they do care about social impact.
Despite the bad rap that Millennials often get, the #1 social action young people want to take is to fundraise for a cause. They just need to be spoken to in a way that makes sense for them. They need you to communicate to them a sense of urgency, and they need to “make something” that is tangible (example). Specificity and simplicity of your campaign approach and call-to-action is key to getting this audience’s attention and getting them to engage.
This takeaway was inspired by the Day 2 keynote by Aria Finger, CEO of dosomething.org. She shared a humorous and thought-provoking talk about Millennials and their social impact preferences.
What were your top takeaways from the conference? Please share in the comments below.
Have questions about how Kimbia can help you innovate your peer-to-peer programs? We would love to chat and share ideas. Contact us!