A FundRaising Success article in January by F. Duke Haddad, “A Fundraising SWOT Analysis for…
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The Four Ps of Fundraising: Meeting Donor Expectations
Fundraisers track marketing best practices because fundraising success relies on superb marketing. They track consumer…
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How to Thrive in the Age of Me-Giving
Last week, Retail Leader posted an article, How To Thrive In The Age of “Me-Commerce,”…
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A Strong Value Proposition Answers Three Key Supporter Questions: Why Act? Why Now? Why You?
Supporters are driven to donate or participate by both an emotional connection to your mission…
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Two New Must-Do Steps for Taking Your Fundraising to the Next Level
FundRaising Success Article We love reading FundRaising Success’s Blast from the Past series. Sometimes the…
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Major Gifts and New Donors: Part Three
Many organizations are not yet achieving the results they anticipated when they rolled out their…
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Major Gifts and New Donors: Part Two
To attract the ideal donor, you must make your mission part of both their virtual…
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Major Gifts and New Donors: Part One
A current TV ad for a tooth whitening product says, “If you’re not whitening, you’re…
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Marketing With Manners: How To Tell Donors Thank You
Once your fundraising campaign has come to an end and you’ve analyzed the results, the…
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