A lengthy registration process or ineffective donation page design causes participants to give up and/or donors to abandon their donations.
Anything that causes psychological resistance to a given element in the online donation process is considered “friction.” Friction reduces your conversion rate, ultimately reducing both your online revenue and registration numbers.
The information in this survey will help you convert more website visitors into new donors and increase donations by:
• Understanding the many sources of friction
• Determining the friction points on your website
• Recommending methods to reduce friction
Want to learn what’s causing your donor abandonment and how to increase your conversion rate?