Think Like a Great Partner: How To Develop Highly Successful Corporate Partnerships

You know corporate partners and sponsors can help significantly with brand-raising as well as fundraising (crowdfunding events, and annual and year-round campaigns). You want to get started, but may be wondering “what’s the best way?” Or you may have a program in place, but are asking yourself “could we be doing even better?” Wonder no more!

In this free, recorded webinar, Bruce Burtch, one of the nation’s leading experts in the field of cross-sector partnerships and cause marketing, and author of Win-Win for the Greater Good, shares partnership best practices, including how to:

  • Think like a great partner in order to identify potential, and recruit, great partners.
  • Identify over 30 benefits both you and potential for-profit partners might receive.
  • Explore how to develop a business value proposition to attract and secure partnerships with for-profit organizations.
  • Understand the difference between cause marketing and cross-sector partnerships.
  • Explore the need for proper alignment in developing and retaining successful partnerships.


About Bruce Burtch: For over 30 years Bruce has helped for-profit and nonprofit organizations develop win-win partnerships which maximize their strategic marketing and fund development success. Called the “father of cause marketing” by the Cause Marketing Forum, Bruce is an internationally-recognized cause marketing and cross-sector partnerships expert. He designed the most successful campaign on emergency preparedness in the country through a partnership between Pacific Gas & Electric and the American Red Cross, raising over $1 Million, garnering over $3 Million in earned media, resulting in an unprecedented 1,000,000 people being trained. Bruce is a classic entrepreneur, having founded three companies, two nonprofit organizations, served as a Fortune 500 consultant and conceived the nation’s only degree-granting college based on the Oxford-Cambridge tutorial system. He is part Board Room savvy, part roll-up-the-sleeves, in-the-trenches guerrilla marketer, with a dash of electric passion and contagious humor. Bruce has served on numerous nonprofit Boards and was awarded the Distinguished Leadership Award, presented by the National Association of Community Leadership, for spearheading the development of San Francisco’s Tenderloin After-School Program. Above all, Bruce is driven by his purpose of “Building partnerships that serve the greater good.”

Think Like a Great Partner: How To Develop Highly Successful Corporate Partnerships from Kimbia Inc. on Vimeo.