The New Annual Fund: Turning a Campaign into Campaigners
In response to viewer feedback, public broadcasting station, KLRU, decided to test whether a digitally-driven, supporter-powered campaign could enhance — or even replace — their long-standing on-air membership drive. Learn how the experiment paid off: what worked, what they learned, and how they are moving forward to combine traditional marketing methods with online campaign elements to appeal to a wider audience.
Susannah Winslow, Membership Director at KLRU, and Miriam Kagan, Senior Principal at Kimbia, will walk you though KLRU’s path to success. Attend this webinar to learn how to:
- Combine traditional marketing with online campaigns, instead of making P2P a stand-alone revenue model
- Enlist traditional supporters to grow your campaign (it’s not just about the millennials)
- Use lessons learned from a “first try” campaign in your overall marketing plan to increase donations year-round
Watch the recorded webinar through the Peer-to-Peer Professional Forum here.