Social Gaming for Social Good – How Nonprofits can Leverage Social Media as Part of an Integrated Fundraising Strategy
Social Gaming is a hot topic for good reason — it is very engaging. Learn how to use social gaming to find and convert new supporters. Using real-life examples, Tim Kachuriak, an optimization expert who has had incredible success increasing conversion rates for some of the top nonprofit organizations:
- Shares the key principles of successful gaming campaigns
- Shows you how to achieve a greater than 200% response rate and grow your email lists by combining direct mail, email, Facebook, twitter and gaming
Speaker: Tim Kachuriak, Fundraising Scientist
Tim’s work is primarily focused on optimizing the donor funnel through applied research using the Internet as a living laboratory.
Prior to joining Kimbia, Tim served in leadership roles at other fundraising consulting agencies including, as Senior Vice President of Innovation and Optimization for The Pursuant Group, and Vice President of Digital for KMA Direct Communications. During his tenure, Tim developed online fundraising strategies for a number of national and international nonprofits including The Heritage Foundation, Prison Fellowship International, National Center for Policy Analysis, Wycliffe Bible Translators, The George W. Bush Presidential Center, The Chuck Colson Center for Christian Worldview, as well as others.
Tim also has spent some time on the client-side of the nonprofit world. He served in a leadership role over digital communications at Coral Ridge Ministries.
A fundraising thought leader, Tim is a frequent speaker at national nonprofit conferences and is also contributing writer for Fundraising Success, CO+OP, and Outcomes magazine.
Prior to his work in the nonprofit space, Tim was President of Ambience Interactive, a Pittsburgh-based digital marketing agency and launched PowerDealerPro, an online automotive software company. He currently serves as Vice Chairman for Online for Life and is on the MECLABS Advisory Board for Optimization.
You can follow Tim on Twitter at @DigitalDonor