Identifying the Crowdfunding Donor: 2014 Donor Demographics

This report includes donor demographics from all 2014 Kimbia-powered giving day and crowdfunding events including the industry’s largest events such as Give Local America® which raised $53.7 million in its inaugural event, the sixth annual North Texas Giving Day which raised $26.3 million, GiveMN’s sixth annual Give to the Max Day which raised $18.3 million, and the third annual Columbia University Giving Day which raised $11.1 million. The data shows that crowdfunding donors span all age groups and that the majority of donors have high net worth, are highly educated, and use multiple channels making them ideal donors for stewardship. Additionally, individual events have drawn from 25% to 68% new or reactivated donors and inspired major donors to give multi-million dollar donations.

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