How to Maximize Your #GivingTuesday Results: A Houston Grand Opera Case Study
This is the second webinar in a three-part series designed to help organizations set a new crowdfunding record for this year’s #GivingTuesday.
While online donations during #GivingTuesday have grown year-over-year, the culture and online presence of the day have sky rocketed. Last year, #GivingTuesday had 32.7 million Twitter impressions. To help maximize their inaugural giving day event results, Houston Grand Opera decided to host their event as part of #GivingTuesday. Piggybacking on an established event like #GivingTuesday enabled them to take advantage of the movement’s widespread visibility, promote a sense of urgency, spread awareness and lowered both the work load and cost of promotion. Attend this webinar to learn how Houston Grand Opera achieved giving day success during #GivingTuesday, and how you can too.
Miriam Kagan, Senior Fundraising Principal at Kimbia, and Emily Schreiber, Development Officer at Houston Grand Opera, will discuss:
- What Houston Grand Opera learned from this first-time event
- How they achieved 56% new donors and what they are doing to steward them
- How they utilized relevant social media content that drove over 20% of site traffic
- How they measured revenue from each channel and analyzed results to make changes in their second year
BONUS: Special guest Asha Curran, Director, Center for Innovation & Social Impact at 92Y, the creators of #GivingTuesday, will join us to share a brief history of the event and fascinating stats from this worldwide movement.