Donor Data Analysis Reveals Who Is Giving Online, and How
Kimbia and Strength in Members Partner to Release New Report Uncovering 2016 Online Donor Data Trends for Everyday, Peer-to-Peer and Giving Day Donation Channels
AUSTIN, TEXAS (August 1, 2017) Kimbia, a leading provider of online fundraising solutions, events and high-volume crowdfunding events, has partnered with Strength in Members, a digital marketing agency specializing in innovative solutions to grow supporter audiences and amplify nonprofit impact, to release, “Donation Trends by Channel: 2016 Donor Data Report.” The report analyzes donor demographics from the roughly $240 million of online donations made through the Kimbia platform in 2016 to uncover trends between everyday, peer-to-peer and giving day donors and the donations they make.
“Even before the dawn of the Internet, philanthropic giving has always been a social activity – from organizing school fundraisers to tithing with other congregants at a place of worship to selling raffle tickets around the neighborhood to support a sports team. Working with Kimbia, we’re now able to show how social connectedness can be used by organizations to improve their fundraising results,” said Peter Genuardi, Founder and CEO of Strength in Members. “We’re excited to share this research with the field.”
Key data by giving channel revealed in the report includes:
- Donation trends for average gifts and mobile giving
- Donor demographics for sex, age, education and social presence
- Organization category types
“We know that adding peer-to-peer and giving day campaigns into the fundraising mix, alongside everyday giving, is crucial for online fundraising growth, but we wanted to look to the data to help organizations and institutions better target their audiences for each campaign type,” said Mark Perkins, Kimbia CEO. “We have built proven practices over the last decade of providing online fundraising solutions and services to the nonprofit space, and we are so pleased to provide the data to support these ideas.”
The companies will be hosting a webinar to discuss the findings of this report on Thursday, August 3 at 1 pm CT. You can register here.
Copies of the report can be downloaded anytime here.
About Kimbia: Kimbia is an online fundraising, crowdfunding, and event platform provider for nonprofits, higher education, and community foundations. The company’s flexible online fundraising solutions enable charitable organizations to create deeper donor relationships by focusing on the donor experience driving more engagement and revenue. In less than ten years, organizations including American Red Cross, Smithsonian Institution, Georgetown University, Communities Foundation of Texas, GiveMN, The Boston Foundation and The Miami Foundation have raised nearly a billion dollars using Kimbia’s Everyday Giving, Peer-to-Peer, Events and Giving Day solutions. For charitable organizations who want to grow their online revenue faster, visit kimbia.com for more information.
About Strength in Members: Strength in Members is a digital marketing agency dedicated to making the world compassionate. We are a team of strategists, designers, and engineers who bring experience working with venture-backed software startups, innovative agencies, and household name brands. Our expertise has helped organizations, large and small, well-known and less heard-of, grow their supporter audiences, raise more dollars, and create a world we all want to live in. We develop fundraising plans, email programs, and modern Web sites and applications. To learn more about how Strength in Members can help your organization amplify its impact, visit strengthinmembers.com.