Donation Trends by Channel: 2016 Donor Data Review

What types of online fundraising campaigns are people donating to, and what type of donor is giving to each of these campaign types?

Either via everyday giving options on your website, or giving day or a peer-to-peer campaign, knowing key details about your donors can help you tweak your messaging and better target your marketing to increase donor conversion.  

To answer these questions, we’ve analyzed the data from over $240 million in online donations to uncover giving trends broken down by everyday, peer-to-peer and giving day donation channels. For the first time ever, we can provide actionable information on donation trends by channel including:

  • Donation trends for average gifts and mobile giving
  • Donor demographics for sex, age, education and social media activity
  • Organization category types

Join online fundraising expert, Taylor Shanklin, from Kimbia, and analytical powerhouse, Jamie Finney, from Strength in Members, as they walk you through this new data report to discuss key findings and help break down what those findings mean for you and your organization.

You will walk away with the latest in online fundraising research to help you know where to focus when defining your online fundraising campaign mix and strategies.

Watch now: