Donation Trends by Channel: 2016 Donor Data Report
Uncovering the differences between everyday, peer-to-peer and giving day donors and the donations they make
Have you ever wondered:
- What types of online fundraising campaigns or channels are people donating to?
- What type of donor is giving to each of these types of campaigns or channels?
Using data from over $240 million in online donations through the Kimbia platform, we’ve partnered with Strength in Members, to provide these answers.
Whether you are taking year-round donations through your website or hosting a giving day or a peer-to-peer campaign, knowing key details about your donors can help you tweak your messaging and better target your marketing to increase donor conversion.
Download the report now: