Donation Trends by Channel: 2016 Donor Data Report

Uncovering the differences between everyday, peer-to-peer and giving day donors and the donations they make

Have you ever wondered:

  1. What types of online fundraising campaigns or channels are people donating to?
  2. What type of donor is giving to each of these types of campaigns or channels?

Using data from over $240 million in online donations through the Kimbia platform, we’ve partnered with Strength in Members, to provide these answers.

Whether you are taking year-round donations through your website or hosting a giving day or a peer-to-peer campaign, knowing key details about your donors can help you tweak your messaging and better target your marketing to increase donor conversion.

Download the report now: