Cut Through The Clutter With Your Year-End Fundraising

10 Ways to Optimize Your Emails and Donation Pages

With the critical year-end fundraising season approaching, our partners at NextAfter took a look at 17,263 emails from 151 charities (100 of which are in the Chronicle of Philanthropy’s Philanthropy 400) that they captured during the year-end season, and analyzed them using optimization methodologies used by Fortune 500 enterprises.

As NextAfter looked at the data, they asked a few specific questions, such as:

  • When is the best time to send an email?
  • When should you start your fundraising campaign?
  • How much email is too much?
  • How is the best way to get a donor’s attention?

The findings that NextAfter discovered reveal 10 unique ideas that nonprofits can test in their online fundraising during the year end season to cut through the clutter and grow their online revenue.

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