Launched in 2012, the Kimbia-powered Columbia Giving Day is a 24-hour online fundraising competition among 25 of the university’s schools and programs. To meet the event objectives of increasing visibility, participation, and revenue for all Columbia University annual funds, the campaign utilizes social engagement, matching fund gaming strategy, and live-stream events.
“Nobody knew for sure what it would be before the first Giving Day, but it’s safe to say it exceeded our expectations,” said CloEve Demmer, Executive Director of Development Operations and Programs.
“Giving Day really transforms a serious fundraiser into a fun, communal experience,” said Aryeh Strobel, CC ’16.
- The third annual Columbia Giving Day, powered by Kimbia, raised a record-breaking $11,064,924 in just 24 hours on October 29, 2014, far surpassing the 2013 record of $7.8 million.
- This year’s campaign introduced the Columbia Giving Day Advocates program, which allowed representatives from each school and program to promote the day on social networks in attempts to earn early, pre-event matching funds. The five schools or programs that had the most Advocates won their share of $26,000.
- The Main Match Challenge awarded a share of $255,000 in matching funds to the schools’ or programs’ annual fund, based on the percentage of the total amount raised during the event.
- The event collected a total of 10,452 gifts for 25 Columbia schools and programs.
- Generated gifts from alumni, faculty, staff, students, and family members in all 50 U.S. states and 53 countries
For more information about what Columbia Giving Day means, watch this compelling video: