If someone asked to use your organization’s donor list for their own marketing purposes, would you give it away for free? Nope. Would you pay that third party to take your donor info? Absolutely not. Yet that’s what’s happening with some fundraising platforms, and many community foundations don’t even realize it.
Community foundations hosting online giving events use social fundraising or crowdfunding platforms that pitch a low-cost, all-in-one pricing strategy that focuses on the platform’s ease of use. But there is a much greater cost that is hidden in plain sight. The real cost is the donor list of every organization in your community that participates in the event you sponsor. Community foundations are actually being encouraged to turn over their entire donor list — and they are paying these companies to take it.
But you can host a giving day that will inspire donors while protecting your valuable donor data. Click here to learn how to avoid giving away your donor data with advice from Michael Wilson, formerly American Heart Association chief information officer and currently Fusion Labs’ managing consulting partner.