In an era where technology and convenience are the standard, it’s vital that nonprofits embrace the online world. A recent Blackbaud survey of nearly 2,400 nonprofits demonstrates that the number of online donors is on the rise. Excluding large international affairs organizations, online giving was up 13% year-over-year, with 54% of the organizations surveyed experiencing results at or above this growth rate.
While online donations are perceived to be smaller in comparison to in-person donations, 87% of these organizations had at least one online gift of $1,000 or more. These statistics highlight the importance of reaching your donors where they spend their time online and making online donating extremely convenient.
Here’s where Kimbia fundraising solutions are unique. Kimbia approaches online fundraising from the donors’ perspective. Rather than forcing all prospective donors to your site, Kimbia allows your donation form to go viral, reaching supporters on Facebook, Twitter, media or corporate sites, smart phones and more. By allowing donors to donate from virtually anywhere on the web, along with the ability to embed the form easily and securely on their own social sites, your campaign can quickly go viral. On average, Kimbia customers consistently double their fundraising year-over-year simply by making their donation forms more accessible and easy-to-use online.