According to Fast Company, in January 2015, millennials began to outnumber their older colleagues in the workforce. Bigger in number and more diverse than the boomer generation, millennials will eventually outnumber older generations in donations too. Already, this generation represented 10% of 2014 crowdfunding donations during Kimbia-powered Giving Days—despite the fact that most are just beginning to build and accumulate wealth.
Organizations in all industries are either seeking or proposing best practices for attracting and engaging millennials, whether it be to join their company, purchase their products or donate to their cause. A recent article by Entrepreneur, entitled How to Win Millennial Ambassadors in 3 Steps, spoke to the importance of tapping into their desire to be 1) seen as an expert by their peers, 2) solicited through their preferred channels and 3) heard and valued, with their concerns addressed.
Swap “shoppers” with “donors” and “purchasing” decisions with “donation” decisions and this article could have been written for the nonprofit industry. It provides excellent advice for development and advancement managers and executives, and underscores the importance of:
- Strengthening millennials’ preferred channels, including online, mobile and social media
- Tapping into the multiplying effect of millennials’ social networks (they have, on average, 200 more social media connections than their older counterparts)
- Creating an ambassador program that arms millennials with facts about your cause and empowers them to share their experience with your brand
Read the entire article here, and view the related infographic Want to Reach Millennials? This Is How They Spend Their Time. For even more tips, check out these additional related resources:
- Socializing Your Events; More Participants, More Donors, More Fun
- 4 Reasons Your Nonprofit Needs Social Media Ambassadors
Already convinced and ready to accelerate your online (i.e. web, mobile, social media) fundraising to attract and retain more millennial donors? Contact us today!