Once your fundraising campaign has come to an end and you’ve analyzed the results, the next step on your to-do list is acknowledging the donors that made your success possible. According to the Nonprofit Marketing Guide, 65% of first-time donors don’t return to make a second gift. This statistic could be attributed to the lack of sincere thank you notes sent from nonprofits in their post campaign wrap-up.
With so many worthy causes fighting for consideration, donors can send their funding anywhere – but they chose your organization. It’s important to demonstrate how much you appreciate their support by going a step further beyond the typical “thank you” email.
Having said that, finding unique ways to thank your donors is often easier said than done. I recently came across a blog post from Kivi Leroux Miller, which offers some creative ways to thank your donors and best practices for doing so. Enjoy.
Nine Clever Ways to Thank Your Donors >