It’s consistently reported that year-end fundraising makes up about 45%-50% of an organization’s online donations for the year. Though we’ve entered the final quarter of the year, it’s not too late to make some strategic last-minute moves within your fundraising plan. The Nonprofit Marketing Guide suggests picking a single project with a clear concept, so donors feel comfortable knowing exactly where their money is going. And don’t forget to explain exactly how their donation was used in your thank you followup.
While planning your year-end campaigns, take note of the following guidelines for making the most of your fundraising:
- Attach a personal or touching story to your project to appeal to a donor’s emotional side
- Utilize social media – at 28%, Facebook is the largest channel for sharing information across the web
- Optimize your site for easy donating – if donors can’t find your donate button within 5 seconds, your chances of receiving the donation decrease significantly
For a step-by-step look at putting together a successful year-end campaign, check out The Nonprofit Marketing Guide’s Quick End-of-Year Fundraising Plan.