To attract the ideal donor, you must make your mission part of both their virtual and physical lives. Your online channels need to be at least as strong as your offline channels. When your online fundraising platform and your campaigns are optimized for the speed and reach of the Internet and the multiplying effect of donors’ networks, you can achieve greater brand awareness, giving and lifelong advocacy by implementing Omni-Channel Fundraising.
Omni-Channel Fundraising is donor-centric, not channel-centric. It leverages the unique strength of each channel to:
- Put your donors at the center of all development and marketing activities, enabling them to feel like they are an integral part of your mission.
- Present your mission in a way that leads to greater trust and greater advocacy and loyalty.
Omni-channel is an evolution of multi-channel fundraising. It strategically uses your existing channel assets to present your mission’s value proposition in a way that leads to a deeper donor relationship and move donors up the fundraising pyramid – from brand awareness to acquisition to retention.
Omni-Channel Fundraising leverages the multiplying effect of your donors’ networks. Your ideal donors are active in their community and on social media, where their networks extend the reach of your campaigns worldwide. This enables you to achieve response rates of 200% and more.