If you’re considering Peer-to-Peer (P2P) or Do-it-Yourself (DIY) as a fundraising campaign strategy for your organization, reaching out to your volunteers is a great place to start.
Think about it: volunteers already donate both their time and their efforts, plus studies show that those who volunteer donate 10 times more to charities than regular donors. We in the industry like to call these gracious beings “super supporters.” And the best part? They are more often than not right under your nose!
Take Children’s Hunger Fund, an organization providing nourishing food for hungry kids across America and around the world, as an example. In 2015, they decided to launch a #GivingTuesday campaign with Kimbia to raise over 200,000 meals for children in need. Because their organization relies heavily on the work of volunteers, they wanted to reach out to this group to turn them into P2P advocates.
“Our first peer-to-peer campaign turned out to be a success!” said Morgan Owen, director of special events at Children’s Hunger Fund. “We surpassed our goal of raising 200,000 meals to those in need on #GivingTuesday, plus we deepened the relationships we have with our volunteers.”
Your volunteers are easy to reach out to because they are already invested in your organization. It also costs much less to engage current supporters than it does to attract new ones. Are you ready to turn your constituents into super supporters? Get started with these three tips:
Come up with an ask – To bring on your volunteers as P2P advocates, first make sure they’re aware of your campaign efforts. Post campaign information front and center on your website and social media channels and distribute personalized emails, providing them with important details and the link to register. Don’t forget to establish a goal, if your volunteers know what you are raising money for and how much you need, they are much more likely to participate.
Nurture them year-round – Don’t simply reach out to your volunteers only when you need something. Engage them in communication throughout the year. They’re obviously passionate about your organization, so inform them of fun activities going on, and email them photos of the lives impacted by your organization’s efforts. Keep them updated just like you would a dear friend or family member so they’re even more motivated to give and talk about your organization to their peers!.
Remind them of the big picture – You should never let your supporters lose sight of what your organization’s core values are are all about. Weave your story into every ask, piece of content and activity of your organization. At the end of the day, your super supporters want to be reminded that their efforts are all going toward the greater good.