Results optimization is becoming a more and more relevant topic in the nonprofit world. With ongoing economic challenges, shrinking budgets, and an ever-demanding need for more financial resources, many organizations are finding they need to do more with less. But how do you go about optimizing your fundraising programs? Do you rely simply on best practices? What makes these practices best?
Request the Undoing Mediocre Marketing whitepaper below for in-depth knowledge on these topics, including actual A/B test data and more:
- Why Best Practices Are Not Enough
- The Internet As A Living Laboratory
- Developing A Rigorous Methodology
- Optimizing the Donation Funnel
This whitepaper published by Pursuant Ketchum, shares the findings from some of our Email Optimization Experiments. Whether you’re new to testing and optimization, or if you’re a seasoned pro, you’ll find the experiments and case studies in this whitepaper helpful in demonstrating practical ways you can get started by optimizing your email communication program.
Guest post by Tim Kachuriak
Chief Innovation and Optimization Officer, Next After
About Pursuant Ketchum
Serving more than 12,000 organizations over the last century, Pursuant Ketchum is recognized as the unequivocal industry leader in organized fundraising. Building on our roots in fundraising counsel and campaign methodologies, Pursuant Ketchum now provides a complete range of services covering the entire donor spectrum to meet the revenue growth needs of philanthropic entities. No other firm offers the collective capacity, years of experience, and award-winning creative and consultative services as Pursuant Ketchum.