Match days, giving events and community challenges are rapidly growing in popularity these days and no two events are exactly alike. Part of what makes each event so unique and successful is the ability to craft the Match Day to meet the fundraising needs of your community. Kimbia is working with 11 communities across the country to collectively help them deliver millions of dollars to support local organizations. Below are a few tips and tricks to hosting a successful event:
- Create Excitement. Match days are a great way to engage all of your staff, board and volunteers in an event that generates excitement for your community. Successful match days create excitement through the use of social media, gaming techniques and prizes.
- Spread the Word. Leverage local media (newspaper, television and radio) to help you communicate your message. Utilize Facebook and Twitter to share what nonprofits are doing to get the word out. Inspiring videos, photos or activities can help your giving event go viral.
- Engage Your Community. Across our partners, 25% of donors said their gift was a first time gift to that organization. Consider featuring one nonprofit a day (or more) to educate your community on the organizations that work in and impact your community.
Most importantly … have fun!