A recent Eduventures post discussed micro-campaigns as an alternative to traditional, multi-year higher education fundraising campaigns for restoring dwindling donor bases in the wake of the Great Recession. “The potential benefits of this type of model were promising,” wrote author Cara Quackenbush, Vice President of Core Research. “Unlike comprehensive campaigns with long, drawn-out cycles, many funding priority ‘buckets’ that are never filled, and the dreaded post-campaign slump with high staff turnover and low productivity, the micro-campaign model promised shorter and more focused bursts of activity that would engage different slices of the donor base over time.”
The results? After three years, the “handful” of institutions that implemented micro-campaigns reported mixed outcomes—some praised the model’s inherent flexibility for accommodating growth, while others reported that this flexibility failed to provide necessary structure. Initially touted as a promising, comprehensive fundraising solution, actual findings reveal interesting strengths and weaknesses of micro-campaigns.
While the concept sounded like a great idea in theory—and had several solid strengths to back its original claims—a better solution immediately stood out after reviewing the identified weaknesses of micro-campaigns: crowdfunding.
Crowdfunding boasts even more impressive benefits, as these events are proven to effectively engage (up to 60%) new donors, re-inspire/reactivate prior donors and draw major donations of over $1 million. Download our 21 Proven Practices for a Successful Higher Education Giving Day eBook, which expertly guides institutions through the entire giving day cycle to make your event easier and more successful.
Kimbia has powered many successful higher education crowdfunding events, including Columbia Giving Day, the University of California, Berkeley’s Big Give and Purdue Day of Giving, which set the record for most dollars raised for higher education through a single-day campaign on April 29, 2015. Want to learn more about how Kimbia can help your institution host a successful crowdfunding/giving day event? Contact us today!