Over the past 12 months, new crowdfunding records have been set and broken in quick succession—most recently by Give Local America, during which over 300,000 donors gave more than $53.7M to 7,700 nonprofits. Pioneering organizations like Columbia University, Georgetown University, Communities Foundation of Texas, and GiveMN have completed up to 6 annual crowdfunding/giving day events. They have raised millions of dollars, recruited and reactivated 25-68% of donors per event, and significantly raised brand awareness for their organizations.
Whether you are still weighing the pros and cons of crowdfunding from a strategic, return on investment, or promotional planning perspective, or are determining how to best steward your crowdfunding donors, there’s one major question no one has been able to answer—until now. Kimbia’s “Who Gives to Crowdfunding Events?” infographic draws from unprecedented demographic data resources to answer one of the industry’s hottest questions.
Crowdfunding Event Resources
Seven of the ten largest crowdfunding events have been run on Kimbia’s online fundraising and crowdfunding platform. Based on that experience, the company’s eBook, 21 Proven Practices for a Single-Day Crowdfunding Event includes best practices from planning, choosing the right technology, managing the “day of” logistics, and implementing post-event day steps you need to ensure a stellar second event.