You ask, Kim answers! Welcome to the “Dear Kim” blog, where our fundraising experts give all their inside tips, tricks and handy dandy advice in response to fundraising, peer to peer, events and crowdfunding questions submitted by YOU! In this latest post, we had people asking about giving days and crowdfunding events. Read along to get all the juicy insights!
Want to submit your own fundraising question? Email firstname.lastname@example.org!
My nonprofit does a lot of fundraising on its own, but more and more we’re looking for new opportunities in conjunction with other nonprofits to give us more visibility (and hopefully raise more!). Do you know how we can go about finding these? E.g is there a list of networks with opportunities?
Geared to Grow
You are thinking about this kind of collaboration at just the right time in our industry! With the growth of community-level giving days (where nonprofits raise money under one big umbrella), there is certainly room to explore collaborative efforts.
What I would suggest for you to do is reach out to your local community foundation and see if they could put you in touch with similarly-minded organizations, and/or inquire if there might be a giving day you could be a part of.
If you are looking to move beyond your area, or maybe your local foundation doesn’t have a giving day, there are other opportunities to find like-minded organizations. You could even organize your own cause-driven giving event by teaming up with other organizations!
My organization has hosted its second giving event, and both have gone successfully! But I wonder, is it really better to host a big giving event for my organization, or is it better to do several smaller fundraising campaigns throughout the year?
My first thought is, why fix what isn’t broken? You’ve had two successful giving events, and there is a good chance your third, fourth, etc, will be just as successful, or more so! So I have to ask: why consider changing things up? Are there goals you are not accomplishing with the giving event, or audiences you are not reaching? Is the worry that you feel you can raise even more funds with smaller and more frequent asks?
Depending on your answers to these questions, I would say that is how you proceed. But, fundamentally, this is not an either/or situation. You could have both a flagship giving event AND smaller campaigns around other milestones, targeted toward a specific aspect of your mission, time of year, etc. If you have a large giving day in the Spring – that doesn’t mean you shouldn’t also have a smaller event for #GivingTuesday, or general Year End. For example, if you’re an organization that provides meals for the homeless, you could still host a big drive around Thanksgiving meals if your giving day was earlier on in the year.
Make sure to track these efforts and look closely at the results. If you are raising more money overall (net revenue) by adding events or campaigns, then great! If you find diminishing returns (events being too close to each other, or asking the same donors over and over again without seeing an increase giving), then it could be time to re-evaluate your strategy.