The first thing to know about match days and giving events is that a little friendly competition drums up a lot of excitement. While no two communities use the same approach — and Kimbia can handle them all! — a few tried-and-true methods deliver the best results.
Whether you’ve held one in the past or are planning your first, we’ve found these five tips and tricks ensure a successful match day.
1. Build Partnerships with Nonprofits and Local Funders
Having engaged partners is crucial to the success of your event. If nonprofits are revved up, they’ll spread the word throughout their networks, driving participation and generating support for your event. Your local funders are just as important; collaboration of funders creates buzz and is a win-win for all involved.
2. Engage Local Media
Match days create awareness for both local organizations and your foundation. Let your local media partners in on the action to help generate buzz. Encourage people to give all day long by catching them via radio as they drive to work, while they are reading the newspaper and as they check the local news throughout the day.
3. Set Goals and Share Them
Don’t be afraid to set and reset goals throughout the day. The number of unique donors, first-time donors and dollars raised are great measurements of philanthropic engagement in your community. By sharing your goals, you generate a sense of competitive excitement.
4. Leverage Your Entire Community
Allow your donors to participate via their donor-advised funds. Make it an organization-wide effort so that everyone can share in the success.
5. Pick the Right Technology Partner For You
Choosing the right partner to help design and build your event is important. We encourage you to ask questions and choose the partner that is right for you. Kimbia’s philosophy is that we are here to help you shine. Your match day is an opportunity to highlight your brand, your mission and your work – not ours. We’ll create a great donor experience and make it simple for nonprofits to participate, letting you focus on engaging the media and allowing you to have fun.
Kimbia is proud to partner with many generous communities across the country, helping them raise millions of dollars collectively to support local causes. Kimbia provides the proven platform, and you provide the community expertise. Combined, we design and deliver match days that exceed expectations.
Want to know more? Contact Lori Finch at (619) 807-2708 or firstname.lastname@example.org.