With crowdsourcing campaigns popping up all over the news and social media, nonprofit leaders might be tempted to incorporate the strategy into their organizations’ fundraising efforts. Many already have done so.
Crowdsourcing campaigns solicit contributions from large groups of people simultaneously, as opposed to going from individual donor to individual donor. Campaigns are predominantly conducted online using social media, email and smartphones.
Before diving into the deep end, here are 10 things you should consider when implementing a crowdsourcing campaign:
- Plan. Crowdsourcing should be planned like any marketing strategy and be accompanied with questions such as “Why am I doing this,” and “Why will donors think this is a good way to fundraise as compared to others,” according to Miriam Kagan, senior principal at Austin, Texas-based software firm Kimbia.