Much of the attention surrounding giving days focuses on the nonprofits they support. At the center of most local giving days, though, is a community foundation or United Way like yours. It drives and enables the coming together of nonprofits, donors, sponsors and supporters. It also fosters a sense of leadership in the community and becomes a go-to resource for area nonprofits.
Giving days need your support. Your foundation has deeper influence and reach with major donors and potential sponsors than any one local nonprofit. Leveraging those resources for the community not only grows the benefits to the area but also multiplies them exponentially.
Below are 10 key reasons why foundations should bring their community together with a giving day:
1. Show leadership in the broader local community.
Your community foundation acts as a leader in the local community. Nonprofits turn to you when in search of grants, funding, and advice.
This puts you in the perfect position to host a giving day. Plus, it shows your leadership in the community in a broader way, rather than only through directed funds.
It also illustrates your care for the larger community. You want all nonprofit organizations to succeed with their giving efforts so that they can impact more of their beneficiaries.
2. Empower participating nonprofits.
Garnering support from donors is hard work. You can ease some of it with a community-wide giving day. Such days make it easy for participating nonprofits of all sizes to create a platform, be heard, and receive donations.
3. Engage with local media.
As the giving day host, you have a fantastic opportunity to capture media attention. You should share information about how many nonprofits are participating, if not the list of them, beforehand; real-time stories during the philanthropic event; and data about money raised, donors involved, and people impacted after the initiative ends.
The media will watch social and other networks during the giving day. If they spot a good story, they’ll chase it down.
4. Expose nonprofits to a wider audience and new donors.
Because of promotion through local media engagement and sponsors, a giving day can expose nonprofits to a wider donor base and new donors. Part of the capacity arises from collecting stories; the other is involvement and engagement on the part of nonprofits. Train your nonprofit participants on how to help spread the word through press and social media.
New donors are a key success for you and your nonprofits. Don’t forget to put these new donors into a nurture campaign.
5. Raise historic funds in a short timeframe.
Giving days produce a sense of urgency and unity because donors only have a short window in which to come together, give, and reach a nonprofit’s goal. Prizes and matching pools gamify giving and encourage more donations. The results are amazing with organizations seeing an average of 20+% new donors.
6. Diversify your philanthropic channels.
Giving days present an opportunity to expand from traditional directed-funds models, wealthy donors, and grants toward a new, online philanthropic channel. Giving days grow year-after-year through increased media exposure and word of mouth. As such, they are a smart diversification in an ever-changing philanthropic marketplace; they are an investment with a proven and exponential return.
7. Raise funds from ALL donor segments with best-in-class tools.
Donors want to give in the way that’s easiest for them. For some, that remains a check sent in the mail. Others prefer to give online or through a mobile device.
Meeting their expectations can be difficult if you try to manage the giving types manually. Fortunately, you don’t have to. You have a best-in-class giving platform with Kimbia that can be used to meet the needs of all donors.
8. Attract major donors and VIPs who have become deaf to more traditional ways of asking for support.
Major donors can become numb to direct mail and email newsletters. They can even become inured to personal outreach and direct relationships, the pinions for engaging major donors in philanthropic activities.
A giving day wakes them up. It gives them a chance to get involved with something that has a direct impact on the communities where they’re located. It also shows that your foundation adapts to the times–using communication channels where donors are active and engaging them via online and mobile vehicles are best-of-breed practices today.
9. Multiply giving through sponsors and influencers.
Giving days also are the perfect occasions to involve local and national sponsors and influencers. They can create a greater sense of importance within their networks, and multiply giving dollars for everyday donors–a win-win!
10. Increase local giving through social media and other mass media efforts.
Social media messaging for a local giving day forms a critical mass: your efforts are never isolated but encompassed by other organizations’ and donors’ tweets and updates. Providing easily shareable graphics and content helps spread the message. The resulting conversation attracts new followers and givers.
Giving days are beneficial for everyone, from your organization to the nonprofits it serves. You can establish your presence in the local community, boost donations for participating nonprofit organizations, and increase media exposure. If those results sound good to you, and you’re ready to start planning your own giving day, get in touch to schedule a product demo today.